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Pej On The Street // I spoke with Tod Maffin (President of engageQ digital, a digital marketing agency) on the streets and asked him “What’s the #1 Mistake Brands Make on Facebook Ads?” He talks about ‘retargeting’ and using Facebook Pixel. The Facebook Pixel combines conversion pixel and the Custom Audience pixel into a single pixel. You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaign.

Here’s a link to Tod’s video on a Facebook Pixel walkthrough.